Face off! Live vs Pre-Recorded & B2B vs B2C
Content Weekly
Live or pre-record?
For better or worse, virtual events and webinars, are here to stay. While the technology behind digital events has improved production values and engagement levels, hosts still have to decide on one thing — will it be live or pre-recorded?
Why it matters
Even after lockdowns are lifted (and that is still a long way off) virtual events will remain. From a business perspective, they’re a more cost-effective way to reach a larger audience. And from an audience perspective, the events they can attend aren’t dictated by geography.
A hybrid approach
The future for events will probably be a mixture of real-life and digital attendance. The big event platforms are betting on it. Zoom Events is designed for single events that cater to both in-person and virtual attendees.
B2B vs B2C marketing
B2B and B2C marketing generally have the same goal — they want to make the brand top of mind when it comes to purchasing decisions. The difference lies in the strategies each of these sectors uses to reach this goal. For B2B, a creative content marketing approach is bound to more effective than a slogan that sticks in your head.
Is B2B boring?
Many consider B2B marketing as something boring that can become engaging if you make it funny or emotive. The truth is B2B is about stories highlighting “conflict, challenge, failure, opportunity, victory” that make the messaging more engaging.
Leveraging employee engagement
What B2B marketers overlook is authentic stories often come from within. Engaged employees on social media can act as brand advocates, pushing stories of conflict, challenge and victory in a way B2C strategies can’t.
Click2View Picks
😍 ❤ Procter & Gamble tug at the heartstrings with an inspirational short about the importance of a mother’s guidance for an Olympic boxer.
🥷 🤣 Twitch combines comedy with manga-inspired animation to showcase the mythical gamer, Ninja.
😼 😻 😺 Zendesk turns a customer success story with Drizly into a fast-paced skit featuring out-of-control cats.
👁️ 🌎 🤖 IBM uses striking and distinct animation to highlight the design thinking behind its business ethos.
☕ 😌 The next big step for drone technology? According to Huawei, it’s delivering coffee.
Case study
DHL Everyday Superheros
DHL is an international courier, package delivery and express mail service that delivers over 1.5 billion parcels per year.
Why it’s important
For a staff event, DHL wanted an opening video with a realistic storyline, starring senior managers and directors being superheroes in their day-to-day work duties.
What we did
Using a traditional comic book style for illustrations and animation we produced a video positioning DHL employees as superheroes helping a girl deliver a gift to an orphan boy.
The results
The video was a huge success at the event and was used at other events to communicate the extra effort DHL puts into meeting customer needs.